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(Photo: Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.)
Oracle Day 1 Focused On Showcasing Both Software And Hardware Prowess
The Day 1 keynote kick-off from Oracle’s CEO, Larry Ellison, touched on the wide spectrum of Oracle’s broad software and hardware portfolio. Despite an over-emphasis on hardware and appliances, Oracle also pre-announced the launch of Fusion Applications. A closer analysis of the announcements show:
- Fusion Apps unveiled and announced for GA in Q1 2011. Joking about the length of time its taken since the halfway to fusion event on January 19, 2006, Larry Ellison finally announced the availability of Fusion Apps. The seven products include Financial Management, Procurement and Sourcing, Human Capital Management (HCM), Customer Relationship Management (CRM), Supply Chain Management (SCM), Governance Risk and Compliance (GRC), and Project and Portfolio Management (PPM). Oracle’s engineering team built 20,000 objects, 10,000 business processes, and 100 modules from scratch (see Figure 1). Fusion Applications meet 8 of the 10 criteria for next generation social enterprise applications. Oracle intends to target the best of breed SaaS products such as Concur, Salesforce.com, Success Factors, Taleo, and Workday. At this point, no pricing information has been provided but Oracle has promised like to like upgrade parity for existing customers.
Point of View (POV): Fusion Apps highlight a new level of design. The apps infuse Web 2.0 paradigms with enterprise class sensibilities. Role based screens present relevant task, alert, and analytics. Adoption will depend on the customer’s existing landscape. Oracle customers generally fall into 3 categories: Die Hard Red Stack Believers, Best of Breed Customers By Accident, and Net New Greenfield. Expect Net New Greenfields to consider the full Fusion App suites as they compare existing Apps Unlimited products and SAP. Best of Breed Customers By Accident will most likely be drawn to the 100 modules to be delivered on demand and on premises. Die Hard Red Stackers most likely have upgraded to the latest Fusion Middleware and will consider product replacements and module adoption. Fusion Apps remains fairly horizontal and those customers with rich and stable vertical capabilities will most likely hold off for future releases. Customers should keep an eye on the middleware pricing associated with Fusion Apps.
Figure 1. Scenes From Oracle Open World And Screen Shots Of Fusion Apps
(Photo: Copyright © 2010 R Wang and Insider Associates, LLC. All rights reserved.)
- Oracle Exalogic Elastic Cloud demonstrates one part of Oracle’s Cloud appliance strategy. The new Oracle Exalogic Elastic Cloud offering brings hardware and software together to run both Java and non-Java apps. The system sports 64-bit x86 processors, open standards high speed InfiniBand-based communications links, solid-state storage, and Oracle WebLogic middleware. The intent – provide a cloud in a box for customers seeking turnkey deployments.
POV: After hammering fellow competitor and friend Marc Benioff for not having a real cloud like Amazon, Larry Ellison likened Oracle’s Exalogic Elastic Cloud (E2C) to Amazon’s Elastic Compute Cloud (EC2). With many flavors of cloud computing, users and buyers should understand the various flavors of cloud computing before making their own comparisons. The main point – Oracle’s E2C is a cloud in a box that can run other applications including Fusion Applications. Attendees can expect part 2 of the Cloud strategy to take the On Demand route with applications delivery. The result – a range of deployment options from on-premises, appliance, and on-demand.
- Fork in Linux explicitly reflects Oracle’s impatience with Red Hat. Oracle’s Unbreakable Enterprise Kernel is part of the new Oracle Linux. Oracle Linux builds off of the 2.6.32 mainline Linux kernel. Internal tests show up to a 75 percent performance improvement in OLTP tests over Red Hat compatible Linux. Existing customers have migration paths from Red Hat Linux to Oracle Linux.
Point of View (POV): Oracle takes Linux back into its own hands. By supporting existing Red Hat code lines of Linux, Oracle preserves stability for current customers. However, the go forward strategy will require all new Oracle apps to run exclusively on Oracle Linux. These actions highlight how Oracle will not let others hold the vendor or its customers back from the pace of innovation. However, vendors in Oracle’s path should take note at how Oracle responds to those who stand in its path to progress. Red Hat shareholders should remain nervous.
- Oracle partner network (OPN) continues industry verticalization push. OPN Specialized, launched last year, now features 200 partners, 25,000 certified specialists, and 5000 implementation specialists. These partners have added over 50 specialization options.
POV:
(Cross-posted @ A Software Insider's Point of View)
Event Report: Oracle Open World 2010 – Beyond The Day 1 Hype is copyrighted by R "Ray" Wang. If you are reading this outside your feed reader, you are likely witnessing illegal content theft.
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